{"title":"Founders","description":"\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cspan class=\"s1\"\u003eEarly-stage founders do not usually have a motivation problem. They have a visibility problem. Too much lives in their head, scattered notes, or half-built spreadsheets. Sales gets messy. Finance gets fuzzy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cspan class=\"s1\"\u003eLaunch work slips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cspan class=\"s1\"\u003eThe Founder Toolkit is built for that stage. Practical tools for traction, pipeline, finance, and execution. No bloated software. No fake complexity. Just clear systems that help you see what is happening and \u003c\/span\u003e\u003cspan class=\"s1\"\u003edecide what to do next.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cspan class=\"s1\"\u003eWhat you’ll find here:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\" style=\"text-align: left;\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003etraction and pipeline trackers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\" style=\"text-align: left;\"\u003e\u003cspan class=\"s1\"\u003efinance and runway tools\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\" style=\"text-align: left;\"\u003e\u003cspan class=\"s1\"\u003elaunch planning systems\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\" style=\"text-align: left;\"\u003e\u003cspan class=\"s1\"\u003etemplates built to be used, not endlessly customized\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"30-day-traction-tracker","title":"30-Day Traction Tracker - Free Startup Progress Tracker","description":"\u003cp\u003eThe first 30 days are when most founders lose momentum. The 30-Day Traction Tracker gives you a structured daily log to track pipeline activity, outreach, and revenue signals — so you can see what's actually moving and what isn't.\u003c\/p\u003e\n\u003cp\u003eBuilt for early-stage founders and solopreneurs who need to move fast and stay honest about their progress. No fluff. Just a clean system for tracking what you did, what happened, and whether it's working.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily activity log with pipeline and outreach fields\u003c\/li\u003e\n\u003cli\u003eWeek-over-week progress dashboard\u003c\/li\u003e\n\u003cli\u003e5 built-in AI prompts for pipeline pacing and conversion analysis\u003c\/li\u003e\n\u003cli\u003e38 automated formulas — no manual counting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Excel (also compatible with Google Sheets and LibreOffice)\u003c\/p\u003e","brand":"Signelo","offers":[{"title":"Default Title","offer_id":43886658093099,"sku":"SIG-FF-TRACTION","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/4701\/7515\/files\/signelo-etsy-traction-tracker.png?v=1775331052"},{"product_id":"client-pipeline-tracker","title":"Client Pipeline Tracker - Spreadsheet Based CRM for Freelancers \u0026 Founders","description":"\u003cp\u003eA lightweight CRM built for founders and freelancers who don't need Salesforce — they need to know which deals are alive and what to do next.\u003c\/p\u003e\n\u003cp\u003eThe Client Pipeline Tracker gives you a structured view of every prospect and client: where they are in the process, what the next step is, and when to follow up. Built to replace the messy spreadsheet you're already using with something that actually works.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePipeline sheet with deal stage, value, and probability tracking\u003c\/li\u003e\n\u003cli\u003eAutomated follow-up logic and next-action fields\u003c\/li\u003e\n\u003cli\u003eWin\/loss log to track what's closing and why\u003c\/li\u003e\n\u003cli\u003e5 AI prompts for prioritization, follow-up drafts, and win\/loss analysis\u003c\/li\u003e\n\u003cli\u003e241 automated formulas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Excel (also compatible with Google Sheets and LibreOffice)\u003c\/p\u003e","brand":"Signelo","offers":[{"title":"Default Title","offer_id":43886658125867,"sku":"SIG-FF-PIPELINE","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/4701\/7515\/files\/signelo-etsy-pipeline-tracker.png?v=1775332159"},{"product_id":"startup-finance-kit","title":"Startup Finance Kit - Runway \u0026 P\u0026L Tracker for Founders","description":"\u003cp\u003eKnow your numbers before your investors ask. The Startup Finance Kit gives founders a clear, organized view of their financial position — without needing an accountant to set it up.\u003c\/p\u003e\n\u003cp\u003eCovers the four financial statements every early-stage startup needs to track: P\u0026amp;L, runway, unit economics, and burn rate. Built for founders managing their own books or preparing for a fundraise conversation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eP\u0026amp;L Tracker with monthly and cumulative views\u003c\/li\u003e\n\u003cli\u003eRunway Calculator — how many months left at current burn\u003c\/li\u003e\n\u003cli\u003eUnit Economics sheet (CAC, LTV, payback period)\u003c\/li\u003e\n\u003cli\u003e6 AI prompts for burn rate analysis, runway extension, and fundraising timing\u003c\/li\u003e\n\u003cli\u003e109 automated formulas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Excel (also compatible with Google Sheets and LibreOffice)\u003c\/p\u003e","brand":"Signelo","offers":[{"title":"Default Title","offer_id":43886658191403,"sku":"SIG-FF-FINANCE","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/4701\/7515\/files\/signelo-etsy-finance-kit.png?v=1775332159"},{"product_id":"founder-launch-playbook","title":"Founder Launch Playbook - 5-Phase Product Launch Tracker","description":"\u003cp\u003eMost launches fail because the work gets scattered across Notion docs, Slack threads, and someone's brain. The Founder Launch Playbook gives you a single system to plan, track, and execute a product launch from idea to revenue.\u003c\/p\u003e\n\u003cp\u003eOrganized across 5 phases: Validate, Build, Pre-Launch, Launch, and Post-Launch. Every phase has its own tracker with tasks, owners, and milestones. Built for founders shipping a product for the first time or bringing structure to a process that's been improvised until now.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5-phase launch tracker with tasks and milestone fields per phase\u003c\/li\u003e\n\u003cli\u003eLaunch readiness checklist\u003c\/li\u003e\n\u003cli\u003e16 AI prompts covering every phase — positioning, copy, outreach, and retrospective\u003c\/li\u003e\n\u003cli\u003e42 automated formulas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Excel (also compatible with Google Sheets and LibreOffice)\u003c\/p\u003e","brand":"Signelo","offers":[{"title":"Default Title","offer_id":43886658224171,"sku":"SIG-FF-PLAYBOOK","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/4701\/7515\/files\/signelo-etsy-launch-playbook.png?v=1775332159"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/4701\/7515\/collections\/signelo-founderkit-main.png?v=1775332662","url":"https:\/\/signelo.shop\/collections\/founders-toolkit.oembed","provider":"Signelo","version":"1.0","type":"link"}