Founder Launch Playbook - 5-Phase Product Launch Tracker

Most launches fail because the work gets scattered across Notion docs, Slack threads, and someone's brain. The Founder Launch Playbook gives you a single system to plan, track, and execute a product launch from idea to revenue.

Organized across 5 phases: Validate, Build, Pre-Launch, Launch, and Post-Launch. Every phase has its own tracker with tasks, owners, and milestones. Built for founders shipping a product for the first time or bringing structure to a process that's been improvised until now.

What's inside:

• 5-phase launch tracker with tasks and milestone fields per phase
• Launch readiness checklist
• 16 AI prompts covering every phase — positioning, copy, outreach, and retrospective
• 42 automated formulas

Format: Excel (also compatible with Google Sheets and LibreOffice)